DETERMINATION OF PERSONAL SIGNIFICANCE AND CONTENT OF VALUES

This article poses a problem associated with the difficulties of studying and identifying the motivational potential of the value sphere, as well as the discrepancy between the content of the same values in different people or in the same, but at different times. The article describes the results of a theoretical search associated with different approaches to understanding and studying values in different sciences and scientific schools. Also, the main variants of classifications of values and the ways of their formation in the direction of the personality in the process of ontogenesis are determined. The difficulties associated with the study of values with the help of tests, taking into account the social desirability and expectation of answers or the lack of self-reflection ability of the respondents, are described. The modern non-test methods and approaches to the study of the value sphere are analyzed, which make it possible to identify personally significant values and the level of their motivational potential. A method is proposed for determining the personal significance of values , as opposed to their reflec tive representation, using the magnitude of the conflict between the significance and the implementation of values. The long-term experience of using this method among various respondents is described. Variants of the destructive level of personal significance of some values are demonstrated. The possibilities and examples of the study of values in relation to the psychological structure of initiative are shown. The possibilities of content analysis in determining the content are illustrated, examples of different semantic content of the same values are given. It is concluded that, in addition to classical test methods, it is necessary to apply such methods as well, which will help to distinguish between value ideas and personal values proper, as well as to determine their content.