MANAGEMENT OF CORPORATE SOCIAL ACTIVITY IN THE ORGANIZATION

The article discusses the theoretical and practical aspects of corporate social activity management. An algorithm for CSA management in the organization is proposed, in which the place for evaluating the effects of CSA is defined and the criteria for the evaluation management model are formulated, including mandatory prerequisites, the presence of stages and the possibility of making changes in the management of corporate social activities in accordance with the evaluation results. A methodology for analyzing and evaluating CSA is proposed and tested using a real example, which allows you to really assess the level of ongoing social work at the levels of individual areas, CSA areas and the social development management system of the enterprise as a whole. All this allows not only to increase the efficiency of reproduction of the human potential of the organization but also to strengthen the market position of the enterprise through the formation of its positive image and increase investment attractivenes