MODELING OF PROCESSES OF PROVIDING HIGH-QUALITY SANATORIUM AND RESORT SERVICES AS A PRECONDITION FOR SUSTAINABLE DEVELOPMENT OF ENTERPRISES

The subject of the research is the theoretical and methodological principles of modeling the processes of formation of competitive sanatorium and resort services as a prerequisite for sustainable development of enterprises. The purpose of the study is to substantiate the possible options for the most effective strategy that would meet the requirements of the SCC to achieve sustainable development goals in conditions of limited funding and would strengthen the SEB SR SCC. Research methods. The study used a set of scientific methods and approaches, including logical generalization, system, comparison method, graphical and tabular, which allowed to ensure the conceptual unity of the study. Results of work. Given the unified business model of the studied VCCs, an important issue to be addressed is to determine the choice of the most effective strategy that would meet the requirements of the VCC to achieve sustainable development goals in conditions of limited funding and strengthen the SEB SR VCC. Field of application of results. In the field of economic sciences and in the practical activities of sanatoriums. Conclusions. The study is aimed at developing a methodology for implementing the principles of sustainable development in modeling the processes of providing quality services in the field of spa services. The developed model is implemented using the methods of multifactor fuzzy modeling: the method of hierarchy analysis (MAI) and the method of structuring the quality function (QFD) and the use of indicators of sustainable development in terms of fuzzy structuring of quality functions. QFD makes it possible to transform the value for the consumer into the technical characteristics of the IC services, to prioritize and identify tasks for the optimization of health services. viable strategies for eliminating or reducing these risks are formed. The impact of each strategy on the achievement of the goals of the SE SRS VHF is determined by a fuzzy IAI scale.