SCALING UP CHENGYU’S ROLE IN XI JINPING'S GOVERNMENT POLICIES CONCEPT: FROM SPECIFIC CHINESE NATIONAL LINGUISTIC CONSTRUCTIONS UP TO MARKERS AND GOALS OF THE GEOECONOMIC DEVELOPMENT STRATEGY

The relevance of the chosen topic is related to the growing interest of researchers in technologies and mechanisms of official Chinese discourse, features of its impact on national and global management in order to achieve strategic socio-economic and political goals of the country both in domestic China's territory and along the path of development of geoeconomic strategy in the global space. The study is interdisciplinary in nature, allows a new look at the relationship between management, economics, public government and philology, sharing a close connection with history, cultural studies, philosophy, religion and sociology. In this paper, an attempt has been made to discuss the role of Chengyu in China's official geoeconomical discourse. With the help of this case, the authors explain the Chengyu's role in global market entry strategies, a unique geoeconomic model of China that helped to gain one of the higher points in economic growth. This case can be useful for management students as well as professionals to learn about success of China in global market