The Effect of Used Emoji on Digital Communication for Z Generation

In this research, we studied the differences between Z and Y generation according to their response to emotional task on digital communication. In the research, we used the whatsapp messages in which have different emoji for same text. The participants were assigned to three random groups according to the used emoji. We asked that the participants grade their and the senders' emotions according to reading messages. We expected that if the text is ended with a smiling emoji, the participants grade their and the senders' emotions more positive than if the text is ended with a sad emoji for the same content. The groups were analyzed in pairs and the results supported expectations. However, we found that the participants tend to score the non-emoji content as positive as the smiling emoji content.