MARKET RESPONSE OF REAL ESTATE AND AUTOMOTIVE INDUSTRY DURING PANDEMIC-A TRANSDISCIPLINARY APPROACH

This study is about studying the market situation of real estate and automotive industry in and around Chennai during the pandemic season (Covod-19). The study comprises an inter disciplinary approach called as transdisciplinary model where parameters were not considered from single field. The parameters studied are of four varied categories such as psychological, social, economic and logical influence. The basic enquiry log of real estate industry and automatize industry in Chennai is collected and preliminary analysis was made on percentage of conversion from enquiry to sale. Then the enquirers are provided with questionnaire mapped with the influencing parameters, to study their decision taking pattern. The results show that each unit has different influencers, but altogether there was no logical approach hence conforming the panic consumeristic behavior during the time of pandemic. Also, it shows that commercial vehicle section has got a worst heat, and the real estate sale is also in back seat due to unprecedented future