Potential Analysis Affecting Tourist Interest For Visiting Kayutangan Heritage Village in Malang City East Java – Indonesia

— Kayutangan heritage village is a highly potential area to be chosen as a heritage village due to many historical contents including colonial style buildings, Kayutangan culinary delights, and specific socio-culture like its unique spatial functions. This research aims to identify the main potentials that influence the tourist interest to visit the Kayutangan heritage village in Malang city. The independent variables consist of colonial style buildings (X1 ), typical Kayutangan Cuisine (X2 ), cultural art (X3 ), infrastructure (X4 ), antique equipment (X5 ), and Honggo and Tandak tombs (X6 ). Primary data were collected using a questionnaire distributed to 237 people living in Kayutangan heritage village. The sampling method applied was random sampling, while the data analysis method included multiple linear regression analysis by employing the Enter method in the SPSS program. From the research results it is evident that there are three main variables that most influence tourist interest in visiting the Kayutangan heritage village, namely the colonial style building (X1 ), the typical Kayutangan cuisine (X2 ) and infrastructure (X4 ) with beta coefficient value of X1 = 0.192, X2 = 0.122, and X4 = 0.497. These three variables also have a positive and significant influence on tourist interest with large value of 89.8%. As the expectation for stakeholders and all related parties are able to consider these three variables into effect to make Kayutangan heritage village be well-concept and well-presented as a tourist destination that have beneficial impact to all parties and the local community in particular.