Relationship between Foreign Active Sports Tourists’ Travel Motivation and Revisit Intention to Sri Lanka

Tourism has become one of the largest and fastest growing industries across the globe as well as in Sri Lanka. Contemporarily, the relationship between sport and tourism is vastly discussed in both the industry and academic paradigms. Sport and tourism are two different industries, but the industries are always inter connected strongly. With the emerging potential for tourism in the world, Sri Lanka is in a need of redefining its strategies to increase sports tourism. The purpose of this study is to examine the relationship between of active sports tourists' travel motivation and their revisit intention to Sri Lanka. Survey method is adopted to conduct this empirical study and employed 250 foreign tourists who engage in sporting and event activities such as water rafting, boat riding, surfing, snorkelling and cycling in Sri Lanka using purposive sampling method. The relationship between travel motivation and revisit intention was hypothesised and tested with Spearmen correlation. Results revealed a moderate level of positive relationship between two study variables. Accordingly Sri Lanka can promote its cultural events and festivals which can be means to enhance revisit intention of tourists especially, Sri Lankan food and natural resources based adventure sports have a massive fascination among foreigners. Hence, the visitors' travel motivation and behavioural patterns can be recommended as a Sri Lankan tourism industry development mechanism. If tourism industry is capable of mounting the dimensions of motivation variable, certainly, Sri Lanka will be able to get higher tourists' magnetism through local food, cultural events and natural resources. K. R. M. I. L. Rathnayaka | A. L. K. R Fernando "Relationship between Foreign Active Sports Tourists' Travel Motivation and Revisit Intention to Sri Lanka" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd37959.pdf Paper URL : https://www.ijtsrd.com/management/other/37959/relationship-between-foreign-active-sports-tourists'-travel-motivation-and-revisit-intention-to-sri-lanka/k-r-m-i-l-rathnayaka