THE WORDS OF MAGIC USED DURING THE SOEHARTO’S INDONESIAN NEW ORDER MILITARY REGIME 1980-1997

The article analyzes the magic words used in the Indonesian New Order Military regime during the Soeharto Presidency in 1980-1997. It talks about the socialization of how and why certain words imposed upon the social and political context of the society. The approach applied here is discourse analysis and its interpretation of history. A source of data was archives of the President’s speeches of 1980-1997 and other references. The aim of writing this article is to gain a new perspective on studying the phenomenon of a military regime of the Suharto’s New Order that linked the power of the government to the people into an oppressive manner.