STRATEGIC DEVELOPMENT AND ENSURING COMPETITIVENESS OF TRANSPORT COMPANIES IN THE CONTEXT OF MARKET DIGITIZATION

Information technology and communications are increasingly penetrating everyday life, integrating more and more spheres into virtual reality, but the movement of people and goods in space remains invariably physical. Technologies and forms of transportation are also rapidly developing on a global scale and with different rates in individual countries, due to the peculiarities of their geo-spatial position, as well as economic and political situation. The objective of this study is to determine the role of digitization in the context of ensuring strategic development and enhancing the competitiveness of transport companies. To achieve this objective, the study involved a set of general scientific methods, in particular the analysis of an array of statistical data, which allowed formulating our own vision of the tools and prospects for strategic development of transport companies in individual countries applying the methods of data synthesis. The method of comparison and extrapolation of trends has revealed the effective components of the digitization process in individual countries and outlined the prospects for their development in different modes of transport in Ukraine as a post-Soviet country. Distinguishment and analysis of factual data allowed substantiating the effectiveness of such a tool of strategic development and ensuring of the competitiveness of transport companies as digitization. The components and mechanisms of the implementation of perspective forms of digitization of transportation of different forms and directions are given.