ATTITUDE OF INDIAN CONSUMERS TOWARDS GREEN PRODUCTS

Increase in worldwide environmental issues attracted enormous focus on itself in last few decades. Growing and fast urbanization of human colonies are increasing environmental safety as necessity and phase of a greater agenda. There are multiple sources for the depreciation of environment. India as a developing nation wants to prevent pollution and preserve its natural resources. Awareness of Environmental issues are attitudes represent environmental consciousness. Accordingly, this study empirically explores the mind-set of Indian consumers concerning the environment in general and precisely towards green products. A survey is used to develop and headed throughout India. In current study 150 Indian consumers responded the questionnaire. The current study tried to understand the factor that influences environment focus behavior for green products along with perception towards purchase of green product. The outcome would assist government towards the higher recognize consumers' environment conscious behavior, with focus on developing effectual environmental policies essential to advance green purchase. Moreover, companies will have wisdom about how to contour consumers in India, to advance tremendous messages that will functionally and emotionally allure the target customers.