RETAINING MOBILE TELECOM CONSUMERS - A POST JIO SCENARIO

Now days, one of the most important sector related to consumer's routine life is Mobile Telecom. Indian Mobile telecom sector is now the talk of the town. Thanks to Reliance Jio. As price is factor which is known as a prime determinant to identify the customer satisfaction and loyalty in the telecommunication service sector because the price is denoted at the monetary benefits. The financial assistance is necessary to be acquired by the consumer for subscribing a mobile network which is also done by using mobile services. Most of the mobile operators turned the market segmentation successfully and targeted positioning strategies to adopt low-cost pricing strategies after ther entry of Reliance Jio. It highly affects the customer satisfaction in the form of competitive advantage by providing them with reliable, trustworthy and wider experience. It enables the firms to create a good brand image as a service provider by maintaining the contractual relationship with mobile operators and identifying the willingness of the customer effectively. In Mobile Telecom sector in India, there are only Bharti Airtel, Reliance Jio, Vodafon-Idea (As Vodafone and Idea Merged in 2018), BSNL, left in the market and all are doing their best to retain their customer base