MEDIA DISCOURSE AND THEIR IMPLICIT IDEOLOGIES

Our research aims to investigate how language as a social practice is used to represent different ideologies. We are trying to analyze how the choice of lexical items is construed in the particular ideological construction on the part of speaker. Critical Discourse Analysis (CDA) treats language as a type of social practice. We are applying the models of Van Dijk and Kress to analyze how analysis, when used within a socio-cultural context discourse, provides sufficient material to study language as a construction of our ideologies. It isfurther probed that media is not as neutral as it claims itself to be or as it is supposed to be. Ideologies play a vital role constituting attitudes and specifications of different elements of society and provide propagation of goals and interest of that very element.