DEVELOPING A BUSINESS MODEL FOR NEW ENTRANT (LUXURY BRAND) IN NEW MARKET: CASE STUDY

Whenever any company expands its operations in any new country, it has many options, out of those options the best option is to be chosen. The present study aims to develop the decision-making skills by considering all available information. While Launching operations in new country, the business & economic factors of that country, consumer buying behavior, existing competition in that country and possibility of developing logistic flow need to be kept in mind. Any business model once opted, cannot be changed so easily. So, deciding on which format of business is most suitable for us requires overall analysis of situation & a long term perspective. This case study aims to develop actual real-life decision-making skills, keeping many factors in mind.