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A STUDY ON VISITOR’S SATISFACTION TOWARDS SERVICES AND FACILITIES PROVIDES BY AL AIN ZOO

Journal: International Journal of Management (IJM) (Vol.11, No. 8)

Publication Date:

Authors : ;

Page : 217-229

Keywords : UAE; Al Ain Zoo; Customer Satisfaction; Quality of Service;

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Abstract

Alain Zoo is a family destination that provides entertainment, adventure, and natural environment experience. Visitors can discover, enjoy, and have fun in the zoo's wildlife which has a collection of 4,000 animals. The aim of this project is to understand and measure the level of visitors' satisfaction towards the quality of services and facilities provides by the Alain Zoo. Time series and survey analysis are two methods that have been used in this project. Time series analysis was for 3 years and the survey was done online. According to the finds of both the methods, each year, there is a growth rate in the total number of visitors and online survey shows overall customer are satisfied with services and facilities.

Last modified: 2021-01-27 18:22:30