CURRENT TRENDS IN RESEARCH IN ORGANIZATIONAL IDENTITY FORMATION: A REVIEW

This paper highlights the origin of organizational identity. Most studies tackle the issues of identity during organizational change. This paper particularly focuses on the formation of organization identity. A dynamic view of organizational identity is presented in the paper, wherein, the labels of organizational identity could be static but the interpretation of the meaning of organizational identity as a collective negotiated exercise of the stakeholders. Thus, this paper posits the idea that organizational identity as both a sense making and a sense giving process.