SELF LEADERSHIP AND EMPLOYEE INNOVATIVE BEHAVOR AMONG TELECOM INDUSTRY EMPLOYEES

The study aims to study the impact of self-leadership (SL) on different stages of employee innovative work behavior (EIWB) in the industry of telecom in Pakistan. The study also inspects the overall impact of Self Leadership on the total E1WB. Based on the hypothesis it was proposed that EWIB is affected by Self leadership in a positive manner. In order to test this hypothesis, a self-administered questionnaire was used to do a quantitative research and a total of 205 responses were collected from employees from a company in Telecom sector. Based on the results from the regression and correlation analysis, it was suggested that there was a significant impact of selfleadership on all the three stages of employee innovative work behavior. In addition to that, the overall impact on of self-leadership on EIWB was also very prominent. It was concluded from the results of this study that, self-leadership is a powerful tool of motivation and it helps the employees to portray innovative work behavior at each stage of EIWB i.e. idea promotion, idea generation and idea realization