THE ELEMENTS OF SERVICE QUALITY AND CUSTOMER SATISFACTION ROLE IN AIRLINE INDUSTRY OF PAKISTAN

The research reported in this thesis was on “Impact of Service Quality on CS in an Airline Industry”. The purpose of research was to study the service quality impact of Pakistani Airlines on the customer satisfaction and to suggest measures to accomplish it on better lines. The secondary data was collected by consultation of literature in the libraries and Internet. The primary data was gathered by floating questionnaires and conducting interviews. SPSS software was applied to analyze data for frequencies regression parameters and cross tabulation the results were interpreted by usual principles of statistics. The findings suggested that out of five Seroquel attributes, four of them have significant impact on customer satisfaction in Pakistan: tangibility, responsiveness, reliability and assurance. However, empathy does not have significant impact on customer satisfaction. Thus, Pakistanis are more consafety, reliable staff, comfortable cabin seats and quick response to their queries and less concerned about individual attention by cabin crewcerned about flight