EFFECTS OF E-COMMERCE IN THE CURRENT SCENARIO OF MARKETING

The advancement in the sector of Information technology along with other emerging technical aspects has taken to the emergence and expansion of global e-commerce worldwide which permits mankind to meet their requirements of some goods and obtains monetary means on the other hand for their livelihood by running such ventures. The research paper aims at the study of online buying habits and growing opportunities for students & professionals in the field of e-commerce, particularly for Management, Commerce, and other courses. Furthermore, general consumers' perceptions were also recorded. The financial and communal earnings from e- commerce which advance modernization, industry upgrading and financial growth are also broadly touched upon. In current years, e- commerce has grown exponentially that led to both developed and developing countries as an economic dynamic force. Owing to the rapid progress of the internet and the revolution of the smart phones, numerous “young” organizations have become nationwide market leaders and shifted into international trades. In terms of public legality, the organization may develop its niche in the market and then expand it to the conventional market. The exceptional growth in the organization's use of the internet for trade transactions has developed the emergence of business to business ecommerce, wherein, lots of buying and selling organizations access a specified website to manage their firms. Own-monitored online assessment was done and different responses were accumulated. Results depict that respondents buy online frequently clothes, shoes, cosmetics, electronics and pay generally by debit or credit cards; the major reasons for this kind of shopping are lower price and unavailability of the goods, lack of quality assurance and lack of varieties at the traditional markets. But, seeing the present conditions of online-marketing during covid-19, it has somehow raised an alarming situation for the online ventures in terms of delivery with safety and hygiene