A STUDY OF CUSTOMER SATISFACTION TOWARDS MARRIOTT HOTEL, JAIPUR

The hotel industry has been one of the most spirited industries especially in the 21st century. The hotel industry is the servicing business conducting another important branch in the economic development of the country. It is acknowledged that the hotel industry brings a high returns to the country. Most of the research has been done in other states of India. None of the study had been covered up in the Northern side of Rajasthan [Jaipur State]. Most of the research had been done on the basis of primary data in various sectors. None of the study had been covered up to find out the customer satisfaction inside the hotel industry in Marriott Hotel. This research has cover up respondents of Marriott Hotel with indication to satisfaction level in the services of the hotel industry. This research has been an insight into the mind of the consumer, with the help of which the organizations has become conscious of their pitfalls and in turn can also make improvements in the services regarding the level of satisfaction of the consumers towards their offerings . The basic need of this project was to know the “Satisfaction” amongst the respondents, with regard to “MARRIOTT HOTEL” services and its products.