THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON FIRM VALUE IN THE CONTEXT OF MERGERS AND ACQUISITIONS USING PLS-SEM

Corporate Social Responsibility (CSR) serves to avoid and alleviate the occurence and outcomes of local and global phenomena that continually destroy and disturb the world at large. Aimed to benefit the society and the surroundings, it however necessitates substantial outlay of firm resources. Particularly, CSR entails substantial costs that further drain firms resulting from mergers and acquisitions (M&As) being costly and complex. As such, this paper explores the effect of corporate social responsibility on firm value among Philippine publicly listed companies that underwent complete M&As from 2000 to 2015. It establishes that CSR has significant negative effect on firm value in the context of mergers and acquisitions using PLS-SEM. It suggests that these firms resulting from M&As should firstly focus on reinforcing their business integration by boosting their capacities and capabilities to firstly settle well from M&A activities