CUSTOMERS BUYING BEHAVIOUR AT SHOPPING MALLS AND SUPER MARKETS – A STUDY WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY

Globalization and liberalization brings the India as one the most emerging markets in global economy especially in retail sector. Globalization witnessed the unprecedented growth rate for Indian retail sector and it integrated entire global market as one roof and consumer has the wider choice for choosing the goods and services. Developments in the retail sectors lead to constructions of shopping/supermarkets at various major cities. The present technological driven market brings the changes in Indian consumer perceptions, behaviour, preference, attitude and beliefs. The data were collected from around 300 consumers at malls/ super markets. The present mainly focus the factors determining the consumer buying behaviours at shopping malls/ super markets at Tiruchirappalli city. It is obvious from the study that shopping malls/supermarkets at Tiruchirappalli city try to iProve their artistic design of the shopping mall/super market, increase the entertainments facilities in the Shopping malls/supermarkets, offer more convenient shopping timing and improve their shopping malls/supermarkets images