EFFECTIVENESS OF QUALITY MANAGEMENT DURING IMPLEMENTATION OF INNOVATIVE PROJECTS AS THE BASIS OF COMPANY'S STRATEGIC DEVELOPMENT

The purpose of this research is to develop a risk-oriented approach to quality management during implementation of innovative projects, which would allow achieving high effectiveness and ensuring company's strategic development. Originality of this research consists in considering innovative activities from the point of view of consequences for quality, in the interests of company's strategic development - unlike other studies, in which emphasis is made on short-term advantages of entrepreneurship's innovative activity, which causes large risks. Contribution of this research to development of the theoretical science consists in specifying the essence and structure of product quality in entrepreneurship. The components of quality are distinguished and substantiated, and a treatment of implementation of innovative projects from the positions of effectiveness of managing products' quality is offered. The authors' treatment is used for systematizing the components from the positions of the target result in the sphere of product quality, by means of innovations and expenditures for achievement of result for quality; they are also classified by the criterion of significance and requirements to effectiveness of quality management, evaluated through ratio of results to costs. Practical significance of the research consists in the fact that the developed scientific and practical recommendations could be used for ensuring effectiveness during quality management while implementing innovative projects for company's strategic development. An additional advantage of the developed recommendations is consideration of the specifics of countries of each distinguished category, as well as the specifics of various market structures.