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Improvement of complex of integrated marketing communications to promote speciality ?Management of Innovative Activity? of SSU
Journal: Marketing and Management of Innovations (Vol.3, No. 3)Publication Date: 2012-09-25
Authors : V.V. Bozhkova; Ya.O. Timokhina;
Page : 13-20
Keywords : innovation management; complex of integrated marketing communications; target consumer groups; media plan; educational services; university;
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Abstract
In this article target audience analysis of speciality Management of Innovative Activity of SSU by geographical principle is carried out, complex of integrated marketing communications for its promotion is proposed and media plan is offered.
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