Impact Of crisis Awareness on Organizational Performance: A Strategic Leadership Perspective in SME’s

Purpose: This study is an attempt to examine the performance of the organization during the times of crisis. The larger part of the interest is to ensure that in future organizations remain resilient enough not to be affected by such crises. One of the vital elements of this study is to examine the moderating role of strategic leadership of SME's in times of crisis. Any rumor or real time security threat could seriously challenge the prospective business opportunities especially in the tourism sector in Pakistan. In fact, this is one of the fragile business sectors exist in the modern world too. Methodology: The present study uses quantitative approach to empirically verify the impact of crisis situation awareness on organizational performance. The research uses tourism sector as unit of analysis. Survey questionnaire were distributed among the Owners, Operation Managers, Finance Managers, and the Administrators. Findings: Incharge of various travel and tourism companies and partial least square path modelling was used to draw meaningful conclusions. Results suggested that organizations which are more aware are in a better position to enhance their performance even in the times of crisis. Conclusion: The study concludes by suggesting that in the tourism industry as the majority of the organizations or stakeholders are SME's hence combining or bringing all resources to one platform and planning for any challenge can enable them to perform at optimal level. Researcher recommends that there are areas are also available to conduct further research on learning from failures as early events in Pakistan like attack on tourists in Fairy Meadows area and learning how to avoid and minimize damages from such uncontrollable events.