INVESTORS SATISFACTION LEVEL ON UNIT LINKED INSURANCE PLAN PRODUCTS OF SELECTED PRIVATE LIFE INSURANCE COMPANIES IN TAMIL NADU

Insurance is considered as a product that would minimize the damages during uncertainty and it is am investment options to ensure the returns based on market conditions. ULIPs are one that turnaround the insurance sector in the form of an investment product based on the durable concerns of investors. The previous study reports described that the total reach of such a ULIPs product is not achieved to its market potential. The tapped market potential for ULIPs products has only 5-10 percent of the market. They argue that the remaining 80-90 percentage of the market is not tapped. Especially practicing managers are very strong in the recommendations that the levels of investor awareness among the varied type of investors are very low. The study wants to analyze the influence of ULIPs as an option of investment and measure the level of investor's satisfaction on the insurance product and services offered by insurance companies.