MACHINE LEARNING BASED PREDICTION OF CONSUMER INTENTION TO BUY E-GROCERY IN UAE

E-Commerce market of UAE has been growing tremendously since last few years. The online buying pattern and social influence have been a great impact on spending nature. The consumer intention to buy any product varies considerable. Though FMCG e-commerce seems to be new in the UAE, the specialist needed more attention and extensive studies about it. Hence, this paper is aiming to adopt computational technique of machine learning (ML) to understand and verify the factors that affect the shoppers' intentions to buy grocery on-line in UAE.