ANALYTICAL STUDY OF CORPORATE SOCIAL RESPONSIBILITY AND RURAL ENTREPRENEURSHIP

Rural development is main aspect to develop a rustic India as over 50 % population lives in rural outskirts. The scenario isn't different at national level. This is often the most reason that the majority of the event schemes prepared to stay such facts as a main focus. An assessment for rural Rajasthan is to induce prepare the youths of generative and skilled on a contemporary parameter of livelihood and employment. The most target of such systematic preparation is to synchronically employ the functioning populace within the unorganized perimeters. Unorganized sector or grey economy bestows around 50 percent of the Rajasthan's GDP. In fact, it employs workers in, unpaid family work, micro and small enterprises, casual labour and home-based work on an honest scale. Within the same context, it also engages migrant labourers, farmers of lean agriculture season and more precisely drop-out of rural youth from schools. As per Indian Staffing Federation Report (2019), Period of 2015 to 2018, Skill India Mission contribution is 9.3 Lacs formal workforce and 70 thousand recruitments (Rituparna Chakraborty, 2019). If we focus from the last couple of years, the Indian economy has attestation of a structural transformation from agrarian process to manufacturing and various service-oriented activities. Similarly, this also made impact on the economy of Rajasthan. Rural development is facing a paradoxical situation where the youth of the rural areas are leaving the agrarian work and moving into the labour market for searching the jobs; on the opposite hand, industries are complaining of unavailability of appropriately and contemporary skilled manpower. This paradox reflects the criticality of rural development in context of need identification, to boost the employability of the growing young population and also to gear-up the economy to understand the target of faster and inclusive growth with innovative CSR contribution.