IDENTIFICATION OF THE PREDOMINANT PREDICTORS OF ENTREPRENEURIAL INTENTION USING STATISTICAL METHOD ON AJZEN’S – THEORY OF PLANNED BEHAVIOR MODEL

Purpose: The purpose of the study is to apprehend the factors that predict entrepreneurial intention among Gen-Z using the psychological model of Ajzen's - Theory of Planned Behavior (TPB) in the current setting. Design/Methodology/Approach: Data were collected via questionnaire from 207 respondents from Chennai based private university students who are all Gen – Z cohort. Weighted average and Factor analysis were measured against each components to determine the most predicting components of each variables. Findings: The result shows that Gen- Z cohorts have strong determined attitude, self-motivated, passionate, strong belief of oneself and works for their personal satisfaction and they are always prepared to explore new opportunities and more towards taking new challenges, they are ready to learn and explore all feasibilities to set up their firm, and wish to be self-made, follow strong work ethics, and to lead a better life. They are enlightened by their subjects, co-curricular and their self-learning interest helps towards initiating a firm, but still found lacking in terms of moral support from both personal and their educational institution like mentoring, career planning support.