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Еstimation of regional marketing attractiveness according to the sustainable development conception
Journal: Marketing and Management of Innovations (Vol.3, No. 3)Publication Date: 2012-09-25
Authors : O.A. Bilovodska; Yu.M. Melnyk;
Page : 242-256
Keywords : territorial ecoproduct; marketing appeal of territory; sustainable development; SWOT-analysis; factor of resource’s sufficiency; factor of life’s population standard; investment factor; innovative factor; ecological factor; human development index; gross;
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Abstract
Theoretic and methodical approaches to the estimation of regional marketing attractiveness according to the sustainable development conception are offered and the corresponding estimation of the Sumy, Poltava and Chernigov regions is done.
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