NEED Of THE HOUR FOR INDIA - EVIDENCE-BASED ALL-INCLUSIVE PREVENTIVE NUTRA - NUTRI HOLISTIC APPROACH PRODUCTS BY BOTH PHARMA GIANTS AND CLUSTER STARTUPS

Dear Reader, This Guest Editorial could not have been better timed than now even though it should have given the call nearly ten years back! However, this editorial has become longer than what I envisaged, and seek your patience to read through it in your leisure time. The positioning of the Indian subcontinent as a leader in the world for Health and Wellness is an important agenda. The paradigm shift of Health to Health and Wellness is the need of the hour. India in its tradition and Wisdom has always related to Food and Wellness as one entity, especially in Ayurveda and the basic concepts governing it. That's not all. If India does not wake up and push the agenda of Wellness strong enough internally and be a Global Champion with its heritage of 5000 years of traditional wisdom in this area, then we are sure to lose out on many Economic fronts too in this sector, especially in the discovery battle of New Drugs. It can emerge as a leader and the Pharmaceutical Industry must aggressively ensure that the huge raw material advantage India has in its resilience of Agriculture and the favorable climate it provides, from North to South and East to West 12 months in a year, is capitalized. We are sitting on a Platinum mine but almost not using it at all?! The need for infrastructure and capacity building for the Wellness Industry to grow is unlimited in India and also in the global market and its huge reach out. It needs a new movement altogether to have a budget allocation from the Pharma Giants to invest in India and the Government's mindset to partner and promote the same, not just by parks but an investment to make it win-win financial enterprises which will thrive with Trillions of  Indian Rupees businesses with India as a hub. There are many who have done it boldly and hats off to them. But much much more is needed in the logarithmic phase and scale.