EMPLOYER BRANDING - A SUSTAINABLE HRM PHILANTHROPIC STRATEGIES WIDELY PRACTICED AMONG IT/ITES COMPANIES IN BENGALURU CITY

In the global business environment, competition is always an inevitable factor that each and every organization would face up with and on the other hand, employer branding has been concentrated more among its employees in order to attract and retain the talented employees, wherein employer branding would also maximize their overall employee work turn over and productivity within the organization. Employer branding practices had been strongly implemented among IT/ITeS organization in order to ensure that it would remain as one among the competitive, sustainable strategic component towards the growth and development of the organization. This research paper also focuses more on to the various components of employer branding, human resource management practices among various IT/ITeS organization in Bangalore City. Further, the researcher carried out the research with major objective focusing on the various major impact of employer branding components and its related human resource practices among the employees of their respective organization, so that it would motivate the talented employees and also it would attract the potential employees into the organisation which would certainly play a major role in the success of the organization. The target population of the research was found to be indefinite, so the researcher adopted a non-probability sampling method and also the researcher used convenience sampling method towards collecting primary data samples. The primary samples were collected through formal and structured questionnaire as the research instrument and further the researcher deployed personal interview method in order to ensure the primary data collection were effective. Similarly, secondary data were collected from the available resources from internet sources, journal publications, magazines, academic reference books etc., Further, the collected data samples would be processed using an appropriate statistical tool which would certainly reveal the intended results. In addition to the major observations, results and outcome of current research study would certainly reveal the major implications of certain Employer Branding with its related HR Practices and their expected outcome of the intended research in a most predominant manner.