AN EMPIRICAL STUDY TO ANALYSE CUSTOMER SATISFACTION AND EXPERIENCE IN AN INDIAN HOSPITALITY CHAIN OF LEASED AND FRANCHISED HOTELS, HOMES AND LIVING SPACES IN INDORE CITY
Journal: International Journal of Management (IJM) (Vol.11, No. 12)Publication Date: 2020-12-31
Authors : Niraj Chimote Shruti Jain;
Page : 825-834
Keywords : Supply Chain Management; Backhoe Loader; Buying Process; Consumer Buying Behavior; Customer Satisfaction; Hotels; Hospital;
Abstract
Customer satisfaction is a critical concept for customer success professionals to understand and live by, and it's actually about more than a money-back guarantee. In this post, we'll start discussing customer satisfaction: what it is, and why your business needs to start measuring.
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