IMPROVING THE METHOD OF EVALUATING THE EFFECTIVENESS OF THE COTTON GINS DEVELOPMENT STRATEGY

The issue of improving the method of assessing the effectiveness of future development marketing strategies of cotton ginneries has been studied in the article. The country is taking comprehensive measures to develop the cotton industry, modernize and re-equip ginneries, increase the profitability of production and processing of raw cotton, as well as the competitiveness of its products. At the same time, the real state of affairs in this area indicates the rapid renewal and modernization of production processes, the introduction of advanced technologies and modern methods of corporate governance, the existence of systemic problems and shortcomings that hinder the rapid development of the industry