PUBLIC AND BUSINESS ACTORS’ UNDERSTANDING OF GASTRONOMY

The purpose of this study was to determine the understanding of the community and business actors regarding the gastronomy of traditional food. The research method used is qualitative research methods. This research was conducted in South Sulawesi. This study uses the approach used to collect data, namely interviews, observation, and documentation. The results showed that business actors were selling their snacks who did not understand how to cook in a good way. There are snacks scattered from various regions but only a few have a distinctive character. Some people see food as a commodity, not a part of the culture. So that they sharpen the advertisement everywhere, but do not see the character of the food that will be marketed. As a result, they didn't wait long for the stall, which was usually crowded with people. Some business actors still believe in the traditional culinary business being run. Some food stalls uphold their belief by providing traditional food menus. Starting from simple stalls to fairly large food stalls. Various ethical issues arise as a challenge in developing traditional culinary businesses, especially in South Sulawesi. Mindset is sometimes also one of the main reasons why traditional food is not so big on the market compared to modern food.