AN EMPIRICAL STUDY TO MEASURE PERCEIVED BEHAVIOR OF YOUNG ADULTS TOWARDS AGRO TOURISM IN INDIA

To make diverse, renovate and accelerate the competitiveness and efficiency of farmsteads, agro tourism is important. All influences that caused the development of these niche market forms of vacation industry are the new types of lifestyle, the evolving tourist behaviour and constantly shifting consumer tastes coupled with the extensiveapprehension about the surroundings and natural world atmosphere, industrial tradition and economical sustainability to be very precise it can be a sustainable tourism. For the beneficials towards Agri-tourism alternatively agrotourism includes somewhat operation or activity centered on agriculture which brings visitors to a farm or ranch.As a limited form of tourism within the family estate, agro tourism reflects a particular form of business with several effects on the socio-economic relationship.This study focuses to measure Perceived Behavior of Young Adults (Age group of 18-35) towards Agro Tourism in India