Understanding the Farmers’ Environmental Citizenship Behaviors Towards Climate Change: The Moderating Mediating Role of Environmental Knowledge and Ascribed Responsibility

Knowledge is known to be a pre-condition for an individual's behavior. For the most efficient informational strategies for education, it is essential that we identify the types of knowledge that promote behavior effectively and investigate their structure. The purpose of this paper is therefore to examine the factors that affect Kenyan farmers' environmental citizenship behavior (ECB) in the context of Adaptation and mitigation (Climate smart agriculture). To achieve this objective, a theoretical framework has been developed based on value-belief-norm (VBN) theory. Design/methodology/approach – Data were obtained from 350 farmers using a survey method. Partial lease square structural equation modelling (PLS-SEM) was used to examine the hypothetical model. The results of PLS analysis confirm the direct and mediating effect of the causal sequences of the variables in the VBN model. The moderating role of Environmental knowledge has been seen to be impactful in Climate Smart Agriculture.