Scientific Dissemination as Journalistic Activity

This article makes a brief analysis of the discursive resources used as scientific dissemination strategies through journalism in the institutional newsletter Jornal do Semi-Árido, conceived, produced and edited by EmbrapaSemiárido's press office. In addition to the newspaper, the digital information bank named Knowledge Trees is also under analysis, with data from the most diverse fruit species cultivated in the Brazilian semiarid region. As a methodology, the perspective of mapping was used from the contributions of Santos (2002) and Biembengut (2003). The discussion proposed in the course of the work is the potential that Journalism has in bringing the public closer to such technical and specific terms used in the scientific environment. Therefore, the dialogue of authors such as Bakhtin (1992; 1997), Vizeu (2004; 2007), Zamboni (2001)