A STUDY ON IMPACT OF CONSUMERS LOYALTY BASED ON CORPORATE BRANDING IN KODAGU DISTRICT

The Objective of this study explains the Branding strategy, Branding is successfully creating a brand identify hat will not only make your business more appealing in comparison to your competitors, but it will also convince consumer. That in a sea of prospects your business is the only one capable of satisfying their needs. Many different components can go into developing a brand, including eye-catching designs and unique name: however, a brand encompasses more than just a logo. It's what clients take away from the experience of working with you. A brand is name, term, sign, symbol or design, or a combination of them which is intended to identify the goods or services of one seller or a group of sellers and to differentiate then from those of competitors.