A STUDY ON THE MAIN DRIVE OF RELATIONSHIP POLICIES IN THE FMCG PRODUCTS PURCHASE IN DELHI (NCR)

In 21st century in the business, relationship marketing plying very important role. Relationship marketing maintain with buyers has because a main driver to market. Now day's business is depend on the customers and consumers demand, business growth is totally depend on goods and active customer relationship improving in order to fulfill the customers' needs and give a competitive advantages for the business. Today's competition is very highly especially in the FMGC markets. The objective of this study to analysis the key drive of relationship policies in the FMCG market in Delhi (NCR). A sample size of 150 respondents mainly on customers in FMCG market. Qualitative and quantitative both methods. In data analysis of respondents with statistical tools, percentage and correlation. In conclusion indicate that relationship marketing strategies have a very strong effect on FMCG product purchase with good quality of products. In recommendation that business regularly growing and protect the customers relationship with good quality of product and customers attention.