THE AIRPORT ADVERTISING'S IMPORTANCE IN THE PRESENT PERSPECTIVE

The airport is a unique stage made up of unique features and it offers a wonderful combination of emotions and people, everyone is on a journey and the airport is a part of their story. In this modern world, travellers are spending more time at the airport each time they travel. While waiting at the airport, they often shop and read airport advertising. With the increase in the number of passengers, Airline and Airport advertising have become a means of acquiring enormous prospects. As the number of Airports is increasing in India, there is need to understand the behaviour of passengers at the airports so that marketers can develop their advertisement accordingly and to show that the airport advertising can be an important complement to outdoor campaigns. This study will lead to a good opportunity for the global brands to do business in the Indian market and to achieve the competitive advantage.