LINGUOPRAGMATIC POTENTIAL OF POLITICAL INTERNET-DISCOURSE

The given article deals with revealing the linguopragmatic political Internet-discourse potential that is represented by the commentaries to the posts of some politicians in the social network “Twitter”. The aim of the article is to analyze personal and textual strategies as well as tactics of associativity, guessing, emotionality, copial content and form, tactics of keywords which are used by the authors of these comments since they allow us to judge such criteria of comments as objectivity, practicality, conditionality and interconnectedness with other political events. With the active introduction of the Internet in the society, there have been significant changes in the process of communication. Regardless of the scope of implementation the active expansion of its capabilities and bilateral naturecan be noted. Being the basis of the “bilateralism” of modern political Internet discourse, comments are a powerful analysis tool for Internet linguistics. Thus the linguopragmatic potential of comments is expressed in the determination of the global attitude to the political figure of Theresa May. The study of comments has a wide potential for modern linguists since it is thanks to the comments that it is possible to identify the trends of the globalization process through chat communication on the Internet