LINGUOCULTURAL TYPE «HEAD OF THE COMPANY» IN THE CORPORATE DISCOURSE OF RUSSIA, SPAIN, AND THE UNITED STATES

The article is devoted to the study of the professional linguocultural type «head of the company» in the national corporate discourse of Russia, Spain, and the United States. The purpose of the article is to determine the value component of this type, as well as to describe the language means of its realization in the text of a corporate website. The intercultural approach to the study of this linguistic phenomenon is of particular interest. The research finds out that a company, while verbalizing the type «head of the company» as a socially responsible personality, declares its value priorities and defines its place in the society. In conclusion, the author speaks about the national specifics of the type «head of the company» verbalized in the corporate discourse of Russia, Spain, and the United States under the influence of basic national cultural values. The article is addressed to specialists in the field of intercultural communication and integrated communications and CEOs