INDIRECT NOMINATION IN FLORA NAMING’S SYSTEM: COGNITIVE ASPECT

Conceptual alterations in the development of general language theory of nomination are considered in the article. They have defined the status of science-oriented cognitive nomination and the status of naïve-cognitive nomination. The mechanisms of functioning of cognitive-frame theory on the flora naming materials are classified in the article. Nominative frames of flora nomination participate more actively under the indirect meaning of flora objects through exocentric compounds. The indirect nomination gives the possibility to represent nominatively those facts, which are impossible to represent by direct meaning. In this case the nominator uses the transponation mechanism. The theory of non-obvious knowledge explains cognitive-frame essence of namings among nature's objects. Cognitive-frame flora nomination is interpreted in the terms of prototype's semantic theory, the theory of rema holding as “figure and ground”, the relevance/nonrelevance theory and also the theory of logical-semantic introduction. Extrapolation of these theories in the sphere of floranimic macrofield has given grounds to explain its heterogeneous nature. Microfield of parametric namings of plants is motivated by informative-ethic and emotional factors. From the volume of motivation-nominative qualities the one, which is called “form” of the plant, is the most numerous and is represented by indirect exocentric nomination. Microfield of pragmatic namings of plants is motivated by discourse-logical factors, the volume of indirect nomination has greatly descreased, exocentric nomination is not present wholly. The same situation is with the microfield of locative-temporal flora namings qualities.