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How supherapes are changing the mobile app market

Journal: Business Education in the Knowledge Economy (Vol.6, No. 3)

Publication Date:

Authors : ;

Page : 13-14

Keywords : superapp; superapplication; combining functions; applications;

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Abstract

Mobile apps have begun to play a significant role in our lives. With them we make plans for the weekend, plan our trips, communicate, make purchases and even look for a «life partner». But every day, we, ordinary users, are becoming fewer familiar functions of this or that app and today companies that have their own products in the application market are beginning to combine countless functions in them, which makes them «superapps», that is super applications. This article will look at the benefits of superapps, their potential prospects in the app market, and how they can change that market.

Last modified: 2021-03-12 12:59:11