Personalized omnichannel marketing

Journal: Business Education in the Knowledge Economy (Vol.6, No. 3)

Publication Date: 2020-11-01

Authors : Gorbacheva Margarita;

Page : 39-41

Keywords : marketing. customer travel map; personalization; path; solution; customer orientation;

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This article discusses the key aspects of Omni-channel marketing. Why it is important to build a closer contact with the client.