Does Beer can Shape and Size Influence Health Perception of Contents?

The research we conducted was to determine if the size and shape of beer cans is perceived to reflect the health content of the beer, plus the preferred shape and size of cans by regular beer drinkers. With the increased use of slimmer beer cans in those “light” products, like Michelob Ultra, Corona Premier and Light, and Heineken Light, there has been very little research as to whether or not the consumer is making the connection between the thinner cans and the lesser calories and carbohydrates.