THE MANAGEMENT MODEL OF MASCETI PURA TEMPLE AREA IN BALI AS A SPIRITUAL TOURISM DESTINATION BASED ON LOCAL WISDOM

Research on the management model of the sacred area of the Masceti temple as a spiritual tourism destination aims to identify the potential for tourism in the sacred area of the Masceti temple to be developed into a spiritual tourism destination based on local wisdom, explore and study community attitudes, and formulate strategies for developing the sacred area of the Masceti temple as a spiritual tourism destination. This research is a qualitative descriptive study with data collection methods through observation, interviews, questionnaires and documentation. The results showed that the sacred area of Masceti temple has the potential for spiritual, cultural and natural tourism. Supporting facilities such as road access and additional services available in the area are included in the good category. The community's perceptions and attitudes agree with the development of the management of the sacred area of the Masceti temple as a spiritual tourism destination based on local wisdom. Based on the I-E matrix, it is shown that the sacred area of the Masceti temple has strong internal and external conditions. The strategy in accordance with these conditions is a growth strategy. The SWOT analysis resulted in the following alternatives a) finalizing the planning of the arrangement of the Masceti temple sacred area and implementing sustainable arrangement, b) arranging the place for selling souvenirs, culinary delights and arranging the parking area, c) improving supporting facilities and infrastructure such as toilets, landfills, yoga places, meditation, holy bathing and construction of Hindu dormitories.