Influence of Marketing, Financial and Digital Technologies in the Development of Infocommunication Sphere as a Component of Innovation Infrastructure

The purpose of the article is to consider and analyze marketing, financial and digital technologies that influence the development of the infocommunication sphere as a component of the innovation infrastructure. The main components of the infocommunication sphere are considered in the article. The essence of marketing, financial and digital technologies and their influence on the development of infocommunication sphere is revealed. The financial, marketing and digital components of information communication development are analyzed. The necessity of development of infocommunication sphere for participants is considered: public authorities, business structures, population. Prospects of infocommunication technologies as a component of innovation infrastructure are considered. The scientific article considers the integral system of the infocommunication sphere as a component of the innovation infrastructure, considers the process of interaction of the participants of the infocommunication sphere, analyzes the expenditures of the State budget for the infocommunication sphere. Considerable attention is paid to the prospects and expected benefits of the introduction of marketing, financial and digital technologies for the infocommunication sphere. The advantages of development of infocommunication sphere for participants are considered in the work. For business, these are social contributions of employees, corporate tax, VAT, registration of a new company, submission of statistical information, customs declarations, environmental permits, public procurement. For citizens, the list is more extended, job search, social benefits, personal documents, car registration, public libraries, application to the police, application for a building permit, marriage and birth certificates, applications for university admission, change of address, health services ‘I. Measures for further development of the information society in Ukraine are considered. Thus, the identified strategic objectives of creating a modern innovation system, which will include technology and science parks, venture funds, technology transfer networks, etc., requires the introduction of public-private (public-private) partnerships in the innovation sphere and should be aimed at legislatively establishing incentives for new industries, as well as companies in the field of infocommunications.