Features of Information Supply Organization Land Market Participants in the Conditions of a Voluntary Association of Territorial Groums

The article examines the state and features of information support for peasants (potentially dominant participants in the land market) about land management and land reforms in the context of voluntary unification of territorial communities, prices, etc. The study of public opinion in this area of public life was carried out by means of a survey. A comparative characteristic of the land resources of Ukraine is given. The reasons for the emergence of stagnant phenomena in the reforming of the agrarian sector of the economy are revealed. The problems and the effect of technical and economic factors of influence on the organizational and informational support of rural participants in the land market are revealed. Separate political, economic, informational and socio-humanitarian features of this process are highlighted. The role of information support itself in the effective functioning in the innovation and logistics chain not only of the agricultural sector of the economy, but also of processing enterprises, the economic and financial stability of voluntarily united territorial communities and the national economy as a whole, and on this basis the achievement of stable development of society has been determined. The influence of awareness of land market participants on the effectiveness of state policy and the development of administrative-territorial reform and activation of the formation of associations of territorial communities is determined. Specific proposals are given for improving the awareness system of land market participants and economic methods of managing technical and economic factors at different levels of management, the development of basic, most important measures and principles of their management is proposed.